History

Fiko Story: a young dream amid the magic of a land steeped in history and beauty

I’m Philip, and this is the story of FIKO: a dream that smells of “home,” of wanting to stay when everything pushes to leave.

For me, hospitality has always been an art. As a child, in Milan, in my aunt and uncle’s restaurant, I breathed that atmosphere made of stories and encounters, learning the value of hospitality. I used to play in that world there. But…growing up, I felt that my land, Roccella Ionica, still had room for those who really believed in it. And…I chose to stay, planning my future here.

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Thus, in 2021 the FIKO project was born, consolidated into FIKO Beach in 2022 and FIKO Suite in 2024. Two cozy and sophisticated locations, perfectly set in the landscape setting of this extraordinary land, where the sea meets history and the wind brings with it exotic scents and lots of culture.

The name recalls the prickly pear, a symbol of deep roots and resilience, just like my connection to this sunny coast that smells of salt and dreams. I could have invested elsewhere. But I chose to stay. Because to leave “enriches,” but to return to build is to give.

Vision

My vision? To see change in these places, people choosing to return and new generations deciding to stay.

Mission

My mission? To be an active part of change. I want to value my land and those who choose to experience it, opening new activities that support tourism and all its people. I feel this is the right time, today people are ready to rediscover the beauty and authenticity of Italy. This is my contribution to the growth of an area that gives me so much. Roccella Ionica is my home, the place that deserves to be told, experienced, discovered.

FIKO is the essence of my story, the fruit of a journey that began as a child. It is the promise of future projects that I will realize in this land, among culture and beauty, next to my loved ones.
Welcome to Roccella Ionica. Welcome to FIKO.

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